Privacy Policy

Information We Collect

We collect information that is necessary to provide you with a safe, personalised gaming experience and to meet our legal and regulatory obligations. This typically includes details you share during account registration such as your full name, date of birth, residential address, email address and telephone number. We also gather verification documents required to confirm your identity and age in accordance with licensing conditions.

Financial information including payment card numbers, bank account details and transaction history is collected solely for the purpose of processing deposits and withdrawals. In addition, our systems automatically record technical data such as your IP address, browser type, device identifiers, pages visited and the time spent on each section of the website.

How We Use Your Information

Your personal data is used to create and manage your gaming account, process transactions, provide customer support and deliver relevant promotions. We also analyse usage patterns to improve our games, website functionality and overall player experience. Where you have given consent, we may send you marketing communications about new games, bonuses and special offers that we believe will interest you. All marketing is conducted in line with your preferences and you may opt out at any time.

We may combine data collected from different parts of our service to maintain a single, accurate record of your activity. This helps us detect unusual patterns, prevent fraud and ensure responsible gambling controls remain effective.

Sharing Your Personal Data

We do not sell your personal information to third parties. However, we may share data with carefully selected service providers who assist in operating our platform. These include payment processors, identity verification agencies, customer support partners and licensed gaming suppliers. All third parties are contractually bound to maintain the security and confidentiality of your data and may only use it for the specific purposes we authorise.

We may also disclose information to regulatory bodies, law enforcement agencies or other authorities when required to do so by law, or to protect the rights, property or safety of Pure Casino, our players or the public.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enable certain essential functions, remember your preferences and analyse site performance. Strictly necessary cookies allow you to log in and maintain your session. Performance and functionality cookies help us understand how visitors use the site so we can make improvements.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may limit your ability to use some features of the website. We also work with trusted analytics providers who help us measure traffic and improve the player journey.

Data Security

We take the protection of your personal data seriously and implement appropriate technical and organisational measures to prevent unauthorised access, accidental loss or unlawful processing. These measures include encryption of sensitive information, secure servers, regular security testing and strict access controls for staff who need to handle your data.

While we strive to protect your information, no system can guarantee complete security. You are responsible for keeping your account credentials confidential and notifying us immediately if you suspect any unauthorised use of your account.

Your Rights

You have the right to access the personal data we hold about you, request corrections to inaccurate information, and ask for your data to be erased in certain circumstances. You may also object to particular types of processing or request that we restrict how we use your data. To exercise any of these rights, please contact our customer support team with sufficient information to verify your identity.

We aim to respond to all valid requests within one month, although this may be extended in complex cases. There is normally no charge for these requests, but we reserve the right to refuse or charge a reasonable fee for excessive or unfounded enquiries.

International Transfers

Some of our service providers are located outside the UK. When we transfer personal data to countries that do not offer the same level of protection as UK law, we ensure appropriate safeguards are in place through approved contractual clauses or other lawful mechanisms.

Retention of Data

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal and regulatory requirements. Account information is typically kept for at least six years after account closure to comply with anti-money laundering and taxation obligations.

Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our services or legal requirements. The revised version will be posted on this page with an updated effective date. We encourage you to review the policy periodically so you remain informed about how we protect your data.

If you have any questions or concerns about this Privacy Policy or the way we handle your personal information, please contact our support team who will be happy to assist.